Campaigns
Circular Economy Campaign
Choose a company working with circular economy and create videos promoting a product/service for social media, linking to a landing page. Include logo, text, and graphics. Research the company and target audience. Develop a style guide, storyboard, script, and project plan. Test the videos with an audience before the final presentation.
Our solution
In this assignment, we chose the company 'Copenhagen Cartel.' Copenhagen Cartel is a swimwear company that produces their bathing suits from plastic waste collected from the ocean. For our new campaign, we chose to create new diving gear, as the founder of the company was originally a diver. Furthermore, we organized an event where participants have the chance to win the new swim set. We also updated the website to advertise this new swim set and event.
Front page 1
Front page 2
Front page 3
Front page 4
download the whole assignemnt and process here:
